Zippered | Business Data Cleanup & CRM Data Quality

Your business runs on data.
Can you trust yours?

Duplicates, missing information, inconsistent records and years of “we'll fix that later”
can quietly undermine everything you build on top of them.

Data Health Check
What Zippered Does

WE GET YOUR DATA TOGETHER
Messy business data builds up over time. Duplicates sneak in. Fields get used differently. Information becomes outdated. Imports don’t quite match. And eventually, no one is completely sure what they can trust.
Zippered helps turn that mess into clean, consistent, usable data.
CLEAN
Start with the mess.
We identify and clean duplicates, inconsistent formatting, incomplete records, bad imports and other issues that make your data harder to use.
VERIFY + ENRICH
Fill the gaps. Check the questionable stuff.
We validate important information, research missing details using approved sources and flag anything that needs human review.
If we can’t verify it, we don’t guess.
PREPARE
Get it ready for what comes next.
We organize and prepare your data for CRM imports, campaigns, reporting, migrations, integrations, automation and AI.
Clean. Checked. Ready.
SERVICES
Start where your data is.
You don’t need to know exactly what’s wrong before you call us. That’s part of what we help you figure out.

DATA HEALTH CHECK
Find out what you're working with.
We assess your data for duplicates, missing information, inconsistencies, questionable records and other issues that could affect how you use it.
Best for: “We know it's messy. We just don't know how messy.”
Not sure where to start?
Start with a Data Health Check →
DATA CLEANUP + STANDARDIZATION
Turn messy records into consistent data.
We clean and standardize customer, contact and account data using clearly defined rules, while separating records that require human review.
Best for: “We need to get this cleaned up.”
Not sure where to start?
Start with a Data Health Check →
DATA VALIDATION + ENRICHMENT
Check what’s there. Fill what’s missing.
We verify questionable information and research important missing details using approved sources, without filling gaps with assumptions.
Best for: “We have the records. We’re just not sure we trust them.”
Not sure where to start?
Start with a Data Health Check →
AUTOMATION + MIGRATION PREP
Fix the foundation before you build on it.
We prepare your underlying data before a CRM migration, system integration, marketing automation or AI implementation.
Best for: “We're about to do something big with this data.”
Not sure where to start?
Start with a Data Health Check →
BEFORE YOU AUTOMATE IT, CLEAN IT

Automation and AI amplify the data they receive.
Good or bad.
A workflow built on duplicate accounts still has duplicate accounts. Personalized outreach powered by bad contact information is still bad outreach. And AI connected to unreliable business data can produce answers that look convincing without being correct.
The technology may be new.
The Garbage In, Garbage Out problem isn’t.
Zippered helps make sure the information underneath your automation is worth building on.
Clean the input. Trust what comes next.
Start with a Data Health Check →
HOW IT WORKS
Careful where it matters. Efficient where it can be.
Your data isn’t something we casually run through a tool and hand back.
We combine repeatable processes and technology with human review where judgment is required.

1 — UNDERSTAND
Know what the data is supposed to do.
We learn where your data came from, how it’s being used and what “correct” needs to mean for your business.
2 — DEFINE
Set the rules before changing the records.
We establish cleanup standards, validation criteria and the conditions that require human review.
3 — CLEAN
Fix what can be fixed confidently.
We clean, standardize, organize and validate records using the agreed-upon rules.
4 — REVIEW
Separate uncertainty from fact.
Questionable records and exceptions are flagged for review rather than quietly changed or guessed.
5 — DELIVER
Know what changed.
You receive your cleaned data along with documentation of important changes, exceptions and recommendations.
Automate what can be automated. Review what requires judgment. Never guess with business-critical data.
Start with a Data Health Check →
TRUST + FOUNDER
Your data deserves careful handling.
Cleaning business data requires more than getting the rows right. It requires understanding that the information you share with us belongs to your business and should be treated accordingly.
Zippered is built around thoughtful access, clear processes, careful review and responsible handling of client information from the moment we receive it through final delivery.
Necessary Access Only
We ask for the information and access needed to complete the work — not more.
Clear Rules
Changes are made according to agreed-upon standards, not assumptions.
Human Review
Records requiring judgment are flagged rather than automatically overwritten.
Documented Delivery
You know what was cleaned, what was flagged and what may still require attention.
Zippered was founded by Meredith Tawney, whose experience managing business data includes working across marketing and commercial strategy with approximately 80,000 business accounts, 130,000 billing accounts, and more than 256,000 customer contacts.
Her work included data cleanup and standardization, account and contact validation, enrichment, duplicate prevention, large-scale imports and exports, reporting integrity and the human review of records that couldn't be resolved by rules alone.
That experience shaped a simple idea:
Business data doesn't have to be perfect. But you should know what you can trust.
PARTNERS
You build what's next.
We'll clean up what's underneath it.
CRM implementations, migrations, automations and AI projects work better when the underlying data is ready for them.
Zippered works alongside technology and business partners to assess, clean, validate and prepare client data before implementation begins.

Ideal partners include: CRM consultants, automation agencies, RevOps professionals, marketing agencies, fractional leaders and other technology partners whose work depends on reliable customer and account data.
REFER
Have a client with a data problem outside your scope? Send them our way.
COLLABORATE
Bring Zippered into the project to handle the data-quality portion while your team focuses on implementation.
WHITE-LABEL
For the right partnerships, Zippered can support data-quality work behind the scenes as part of your client engagement.
Your expertise doesn't have to include cleaning 40,000 questionable CRM records.
Ours does.
Partner with Zippered
Not sure how messy it is?
Let's find out.
You don't need to diagnose your own data before talking to us.
Start with a Data Health Check and we'll help identify what's working, what's questionable and what should be fixed before your data powers whatever comes next.
Start My Data Health Check
Clean it. Check it. Get it ready.

Your business runs on data.

Can you trust yours?

What Zippered Does

WE GET YOUR DATA TOGETHER

CLEAN

VERIFY + ENRICH

Fill the gaps. Check the questionable stuff.

We validate important information, research missing details using approved sources and flag anything that needs human review.

If we can’t verify it, we don’t guess.

PREPARE

Get it ready for what comes next.

We organize and prepare your data for CRM imports, campaigns, reporting, migrations, integrations, automation and AI.

Clean. Checked. Ready.

SERVICES

Start where your data is.

You don’t need to know exactly what’s wrong before you call us. That’s part of what we help you figure out.

DATA HEALTH CHECK

We assess your data for duplicates, missing information, inconsistencies, questionable records and other issues that could affect how you use it.

DATA CLEANUP + STANDARDIZATION

We clean and standardize customer, contact and account data using clearly defined rules, while separating records that require human review.

DATA VALIDATION + ENRICHMENT

We verify questionable information and research important missing details using approved sources, without filling gaps with assumptions.

AUTOMATION + MIGRATION PREP

We prepare your underlying data before a CRM migration, system integration, marketing automation or AI implementation.

BEFORE YOU AUTOMATE IT, CLEAN IT

HOW IT WORKS

Your data isn’t something we casually run through a tool and hand back.

1 — UNDERSTAND

We learn where your data came from, how it’s being used and what “correct” needs to mean for your business.

2 — DEFINE

We establish cleanup standards, validation criteria and the conditions that require human review.

3 — CLEAN

We clean, standardize, organize and validate records using the agreed-upon rules.

4 — REVIEW

Questionable records and exceptions are flagged for review rather than quietly changed or guessed.

5 — DELIVER

You receive your cleaned data along with documentation of important changes, exceptions and recommendations.

TRUST + FOUNDER

PARTNERS

CRM implementations, migrations, automations and AI projects work better when the underlying data is ready for them.

Ideal partners include: CRM consultants, automation agencies, RevOps professionals, marketing agencies, fractional leaders and other technology partners whose work depends on reliable customer and account data.

Not sure how messy it is?

Let's find out.

Clean it. Check it. Get it ready.